How to Design Brochures That Get Attention
When you design a brochure, you want to make sure that it garners attention. If you plan on mailing it out, then you want to make sure that people read the brochure when arrives in the mail. If you have it in the rack at your store, then you want to make sure that people will pick it up. Here are some brochure design tips to help you make sure that your brochure gets noticed.
Why You Want a Brochure
One of the first things that you will need to do with your brochure is determining what you want your brochure to accomplish. Brochures can have many purposes, such as creating product exposure, getting a business reply, and other reasons. Create a list of what you want your brochure to accomplish, and order them from most important to least. Now you know what you need to focus on while you are creating the rest of your design.
What the Brochure Says
One of the most important things to consider is the content of your brochure. You want to take the time to make sure that you have quality content, or hire a copywriter to write the content for you. You will want to refer to the purpose of your brochure and make sure that your content focuses on getting this message across. Remember to utilize all portions of the brochure, including the front and back covers. You never know how a customer will receive the brochure, and you don’t want them to miss the message. Brochures that are mailed are often delivered face down because of where the address label is, so having something of interest on the backside is important.
The Format
As you develop your content, the size of your brochure will become clearer. If you develop the content first, versus creating the design, you can make sure that your brochure contains all the information necessary without having to rewrite copy to make it longer or shorter to accommodate the layout.
The Images
Images should be considered an important part of the content for two main reasons. First, the number of images and their sizes can influence the size of the brochure. You also will want to know ahead of time if you need a special photo shoot to get good shots. If you do, pictures can be taken while the copy is being written so that you can save project time.
Layout and Design
A graphic designer can help you to come up with a specific layout and design for your brochure, especially if you have a general idea of what you want the brochure to look like. The design is an integral part of the project, and it can take up most of your time if you are not careful. If you do not have a design in mind, look at brochure samples to see what sticks out to you and what layouts appeal the most.
Paper
Most brochures will be printed on gloss or matte paper, which are the most affordable for companies on a budget. Although these are more cost effective, if you are trying to impress your target market, then you may want to consider other paper stock options that are of better quality.
There are many things to consider when designing an effective brochure. However, paying attention to these design elements will help you to guarantee that your brochure is effective.
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